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Advertising

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Organizations that spend money on advertising promoting items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may rely on free modes of persuasion, such as a public service announcement.

Money spent on advertising has declined in recent years. In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

See Also

From Wikipedia, the free encyclopedia

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Gas stations in Jakarta green areas closed

Insert on Sunday, 06 December 2009 23:29 | 149 hit
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Several gas stations located in Jakarta green areas have been closed for a week. Kompas.com reported one gas station on Jl. Sumenep, two on Jl. Kwitang, and one in front of Ciptomangunkusumo Hospital were among those no longer serving customers. “We have not received any fuel supplies since Oct. 20, ” Kantiman, a gas station employee on Jl. Sumenep, said. A buyer had bought the gas station assets and the money from the sale would be used to pay the 12 gas station employees, he added. Earlier on Monday, the head of the Jakarta park and cemetery agency, Ery Baskoro, said he had sent a letter to state-owned oil and gas firm Pertamina to stop supplying fuel to 27 gas stations in green areas and Pertamina had agreed to do so. The measure is part…


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Indonesia, Australia academics cooperate in governance issues

Insert on Tuesday, 08 December 2009 14:29 | 163 hit
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Twenty academics from Indonesia and Australia will intensify cooperation on priority governance issues in an Australian-funded research program, the Australian Embassy said Tuesday. “By working in partnership, leading minds from Australia and Indonesia can support policy development in Indonesia and work towards addressing governance concerns, ” Australian Ambassador to Indonesia Bill Farmer said in a statement. The priority issues are climate change and food security, public financial reporting, local political parties in Aceh, insurance and social security, forest management and district-level lawmaking, according to the statement. Those who will be involved in the joint-research program include senior government officials, heads of international…


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Japan unveils new $81 billion stimulus package

Insert on Friday, 11 December 2009 13:23 | 164 hit
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Japan’s government on Tuesday unveiled a new stimulus package worth nearly $81 billion to keep the fragile recovery in the world’s second-biggest economy from veering off track. Prime Minister Yukio Hatoyama and his Cabinet agreed to 7.2 billion yen ($80.6 billion) in new spending after days of negotiations with coalition partners. The announcement had been expected on Friday but was delayed by disagreements. The package is Hatoyama’s first major policy deal since his Democratic Party swept into power this summer promising help for workers and families. Since then, the country’s economic turnaround has been under threat from intensifying deflation and a strong yen. After enduring its worst recession since World War II, Japan’s economy grew…


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